One of the best kept secrets of the radio industry is the on-air personality has absolutely no control over what happens on the station you listen to. It doesn't matter which station you listen to. WROQ, B93.7, Magic 98.9, etc. They ALL run a copy of a piece of software that schedules the commercials, when the announcer talks, and even when and how the music plays. Its called "radio automation software."
There are a wide variety of applications, Zetta Systems, ENCO, Simian, and even Google has a package. Yes, Google is the biggest player in the space with WideOrbit. While each of these packages have their own unique approach to automating a radio station, they ALL share four characteristics.
With Your Own FM station, you only have one of those to consider. #1 Running your FM station when you aren't in the studio (if you even have a studio. :-) ) The package you receive as part of your delivery is used in thousands of radio station around the world. It's sole purpose is to provide seamless content. Music that YOU choose, the sound that is in YOUR head, 24 hours a day. At it's essence it can be a set it and forget it" system. It also makes it possible to "tinker" with the sound as often as you wish. Imagine being able to assemble your music library in such a way you will always hear exactly THE sound. THAT sound. THAT sound that is only in YOUR head. Consider this. You are sitting at your desk, in your business, at your house, in the garage, at the pool, at the apartment clubhouse, virtually anywhere.....and you avoid commercials, inane announcers, songs you hate. In their place ALL the songs you love, flowing back to back with nothing you dislike and everything you love. Curious? Click the button and give us a shout.
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Wouldn't you be surprised if I said "No." LOL
Yes, you can own, program, and be proud of your own FM station. Now, naturally there are some caveats to that but the bottom line is for only a couple of hundred dollars we can set you up with:
Setting up the transmitter to a safe, eligible frequency is our job as well. Programming the software to make your station sound like you is our responsibility. The size of the package is driven by what you want and what you need, Let me explain. If you have a very specific sound in mind you are already a long way to success. If, by chance, you already have a good large library of the music you want to program, you are even closer. All you will need to do is rip the songs from the CD's and place in the database. Now, on the other hand, if you don't have a fully formed concept or need the essential music to fill the stations library, we can provide that and help you develop your sound. The sound you want your FM radio station to have, The sound you can't find anywhere else outside of your head. :-) At this point we have laid out your "high level" options. In my next post we will delve into the backbone of your own FM station.....the programming software. If you already have questions, or feel confident you want to move ahead, just plug in your contact info and lets get started building your own FM radio station. See? It's all about YOU. |