One of the best kept secrets of the radio industry is the on-air personality has absolutely no control over what happens on the station you listen to. It doesn't matter which station you listen to. WROQ, B93.7, Magic 98.9, etc. They ALL run a copy of a piece of software that schedules the commercials, when the announcer talks, and even when and how the music plays. Its called "radio automation software."
There are a wide variety of applications, Zetta Systems, ENCO, Simian, and even Google has a package. Yes, Google is the biggest player in the space with WideOrbit. While each of these packages have their own unique approach to automating a radio station, they ALL share four characteristics.
With Your Own FM station, you only have one of those to consider. #1 Running your FM station when you aren't in the studio (if you even have a studio. :-) ) The package you receive as part of your delivery is used in thousands of radio station around the world. It's sole purpose is to provide seamless content. Music that YOU choose, the sound that is in YOUR head, 24 hours a day. At it's essence it can be a set it and forget it" system. It also makes it possible to "tinker" with the sound as often as you wish. Imagine being able to assemble your music library in such a way you will always hear exactly THE sound. THAT sound. THAT sound that is only in YOUR head. Consider this. You are sitting at your desk, in your business, at your house, in the garage, at the pool, at the apartment clubhouse, virtually anywhere.....and you avoid commercials, inane announcers, songs you hate. In their place ALL the songs you love, flowing back to back with nothing you dislike and everything you love. Curious? Click the button and give us a shout.
0 Comments
Leave a Reply. |